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This impressive brand was born from research and innovation, intuition, and the desire to succeed. Lucio Salerno often talks about the early years of his company, 1964, in a city, Florence, that was not only beautiful but growing quickly, and was determined to make a name for itself in the world with its own personal, extremely high quality style of craftsmanship. These were the years that witnessed the ascent of “Mandarina duck” and “blu marine”, and so – in the flow of these brilliant colors – a designer colleague envisioned a “Verde Rana” in Mr. Salerno's creations. Since then Verde Rana, a trade mark that undergoes the attentive scrutiny of some of its most important clients, is a leading brand in the world of fine leather goods, taking on and overcoming all the hurdles present in the market today, and making a name for itself for refinement and professional craftsmanship.
A long history, born in the workshops of leather craftsman and growing through the years thanks to the acute business sense of those who have made it what it is today.
The company, which occupies one thousand meters of work space and has twenty six employees, has, since 2009, undergone a technological transformation that is highly innovative, but without abandoning the principles of fine craftsmanship, in which skilled hands and precious creativity work strongly to produce the “made in Italy” style and elegance. Lucio Salerno and Verde Rana do not aim to be the "biggest" - in the sense of volume – but the biggest in the sense of refined workmanship and superb quality products.
Workmanship varies from person to person, and is based on high quality material, and irreplaceable human resources that can only be increased.
A close analysis of the Verde Rana product reveals how the workmanship can be slightly different from craftsman to craftsman, how the materials are of prime quality, and how only irreplaceable human resources, which can only be increased, have been used. The handbags, clutches and accessories - present in some of the most prestigious Italian fashion houses throughout the world - bear witness to this fact. They are the ambassadors of an enchanting style and uniqueness, pressing on in the industry with strength and determination, from 1964 to the present.
A story made of small steps "workers", one after the other, to build the concrete and tiring journey of an entrepreneur - Lucio Salerno -
