Cutting
Precision cutting makes the most of each material and prepares the components for the following stages.
ITALIAN LEATHER GOODS MANUFACTURING
Tradition,
quality,
innovation.
Since 1964, we have been crafting handbags and small leather goods for some of the world’s most prestigious fashion houses, combining artisanal expertise with Italian excellence.
OUR WORKSPACES
One company, many skills.
Our departments express quality through materials, craftsmanship and expertise.
OUR HISTORY
Carlo Salerno.
Originally from Calabria, Carlo Salerno arrived in Florence in the 1950s. He learned his craft from Loredano Ciulli, a craftsman and entrepreneur of the time, with whom he built a relationship of work and deep mutual respect. Before finding his own path, Carlo had worked in a variety of jobs, from croupier to pharmaceutical sales representative. These different experiences helped shape his character and his approach to work, always guided by a conviction he loved to repeat: “Things must be liked in order to be done well.” In the 1960s he founded his first leather goods workshop, Carlo Salerno, now known as “VERDE RANA S.R.L.”
Today the company is led by his son, Lucio Salerno. The founder’s grandson, Carlo, named after him, is its future owner: three generations of one family.
ABOUT US
A story of enterprise.
A brand is often born of research and intuition, and of the desire to make a mark. Lucio Salerno recalls the beginnings of the family business in 1964, in a thriving Florence determined to bring the quality of its craftsmanship to the world. It was the era when names such as Mandarina Duck and Blumarine were beginning to emerge and colour was everywhere. In that atmosphere, a designer friend of Mr Salerno came up with the name “Verde Rana”. Since then, Verde Rana has become a name in high-end leather goods, earning the trust of prestigious clients and meeting the challenges of an evolving market with refinement and professionalism.
THE COMPANY
A long history that began in leather goods workshops and grew through the entrepreneurial vision of the people who shaped it.With 2,500 square metres of space and more than 60 employees, the company has embraced advanced technology since 2009 without compromising its deeply rooted artisanal approach. Skilled hands and creativity continue to serve the Made in Italy tradition of style and elegance. Lucio Salerno and Verde Rana do not aim to be the biggest in terms of volume, but to be among the very best in the quality of their workmanship and the beauty of their products.
EXPERIENCE
At Verde Rana, each craftsperson brings an individual touch to the work, relying on first-rate materials and on people whose skills are irreplaceable and continually developed.Handbags, small leather goods and accessories made for prestigious Italian fashion houses carry this story of allure and exclusivity forward, with the same perseverance and determination that have defined the company since 1964.
OUR COMPANYA story built through small, practical steps, one after another, along the demanding and tangible journey of an entrepreneur — Lucio Salerno —
FROM THE RAW MATERIAL
Care begins with the materials.
Organisation, knowledge of materials and attention to every stage of production are integral to the way we work.
OUR PROCESS
Six stages, one shared expertise.
Each stage calls for specialist know-how. Hover over the photographs to see the work in motion; on a smartphone, tap the cards featuring video.
Preparation
Each component is carefully prepared, including skiving, according to the properties of the material and the requirements of the product.
Lining
Skilled craftsmanship and dedicated techniques for fitting the linings and giving structure to the components.
Component assembly
Intermediate operations include the first steps of joining the individual components.
Main assembly — lines and workbenches
The main assembly operations take place along the production lines and at the workbenches, where the product takes shape.
Finishing and quality control
Careful finishing and quality checks accompany the product through its final stages.
TECHNOLOGY
Innovation in the service of craftsmanship.
Three Comelz cutting solutions, complemented by the expertise of our people.
Comelz CZ-L
Cutting system — CZ-L model.
Official product page ↗
Comelz CZ Plus-L
Cutting system — CZ Plus-L model.
Official product page ↗
Comelz CZ-XL
Cutting system — CZ-XL model.
Official product page ↗
ATTENTION TO DETAIL
Every gesture reflects experience, precision and respect for the material.
PRODUCTS
Verde Rana products.
Choosing an elegant accessory involves many factors, from personal taste to the character of the person who will wear it. But choosing an outstanding Verde Rana product also means appreciating the expertise behind leatherworking, impeccable preparation and precise assembly. In Sesto Fiorentino, on the edge of Florence, our skilled team oversees the entire production process, from handling materials and cutting to assembly, combining time-honoured craftsmanship with contemporary know-how. Verde Rana also looks to the future, with a management team committed to local connections, environmental responsibility and respect for its people. Across 2,500 square metres, a united team of professionals brings together expertise, mutual respect and a shared sense of purpose. Working with fine materials, they combine craftsmanship and technological innovation to create the coveted objects of high fashion: handbags and small leather goods that represent the excellence and beauty of Made in Italy around the world.
PRESS
Our interviews.
Discover the people and the story behind Verde Rana: watch the interviews here or open the original videos on YouTube.
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CAREERS
Work with us.
Send your application with your CV: it will reach curriculum@verderana.it and be reviewed by the relevant department. If your profile is of interest, we will contact you by phone.
LET’S WORK TOGETHER
Every project
begins with a conversation.
Would you like to learn more about Verde Rana and our expertise? Get in touch to start a conversation.
ufficio@verderana.it ↗Verde Rana S.r.l.
Via Carlo Forlanini 34/36/38, 50019 Sesto Fiorentino (FI)
Phone: 055 720054